Trump and the Art of the (Auction) Deal

Randy's Radar with Eric Allen and featured guest bloggers
Randy's Radar

Trump and the Art of the (Auction) Deal

Published: Tue, October 7, 2008 - 8:58am EDT
Randy Lange

By Randy Lange

Lange is editor-in-chief of newyorkjets.com. He covered the Jets for 13 years for The Record of Hackensack, N.J.


File Under: auction, New Jets Stadium, Donald Trump, The Donald, Coaches Club seats

10/07 — To paraphrase a state slogan from a few years back: The Jets and The Donald — perfect together.

Donald Trump, New York's real estate and reality TV mogul, fresh off of last month's appearance at the Jets' Kickoff Luncheon, has contributed his big-city celebrity and understated humor to the Green & White's latest venture, the auction of Coaches Club seats for the New Jets Stadium in 2010.

Trump is the star — in fact, he's the lone human — in the TV spot that will begin airing this week on SNY, CBS and local cable networks urging fans to register for the auction, which begins Oct. 19 and runs through Oct. 27. The piece has been posted on YouTube and is also featured on newyorkjets.com today if you'd like to preview it.

I won't give too much away, but the spot involves a solitary fur-coated figure, shrouded in mist and looking out at a stadium from the end zone tunnel.

"Back in the days when the game was dominated by rough-hewn warriors," intones the announcer, "there emerged a different kind of player. A champion who lifted New York out of its gritty past and into a new world of style. Today, that style has returned to the city where it was born."

Well, I gave away a little bit, didn't I? The Donald made me do it.

Now for the sales pitch, which Trump would deliver with that aforementioned style of his if he were here:

The Jets Coaches Club combines the best seats in football — on the sideline around the 50-yard line — with access usually reserved for coaches and players. Club members will be able to stand on the field and watch the game, five yards off the Jets bench, or step inside to a private 20,000-square-foot bar and lounge designed by Nobu architect David Rockwell. In addition to complimentary food and beverage, Club members receive free VIP parking adjacent to the stadium and can buy tickets to other events when available.

The auction will be conducted on StubHub.com, the Jets' official auction partner. For full details, log on to www.jetscoachesclub.com.

We now return you to your regularly scheduled programming. Have a nice Donald ... er, day.

  2.2/5 : Rate this Post
10 ratings submitted

Fans Respond

Here's your chance to tell Randy what you think! Add a Comment | Show All (29)

E Man Said:

Wed, October 8, 2008 - 8:25pm EDT

"Trump will be one of the few that can afford to bid on these ridiculous seats."

Offensive Comment?

PA fan Said:

Fri, October 10, 2008 - 8:46am EDT

"I agree with E Man - true fans will never be able to pay for these seats! I'm outraged at the cost of tickets for the new stadium."

Offensive Comment?

227307 Said:

Fri, October 10, 2008 - 7:54pm EDT

"how outrageous is this...they started to build the new stadium, then year later Woody says Great Fans Need a Great Stadium, But it Costs Money....so here we are with PSLs to pay for it.....PSLs from two teams mind you......hey, nobody asked me, the old place is fine. After owning tickets for generations, real fans will be forced to give them up. "

Offensive Comment?